1. any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish them from those manufactured or sold by others. A trademark is a proprietary term that is usually registered with the Patent and Trademark Office to assure its exclusive use by its owner.
2. a distinctive mark or feature particularly characteristic of or identified with a person or thing.
It's funny how I think that a pair of laced-up sneakers with a red lining on its soles is a Converse and it turns out to be something else. Although I was pretty sure that the style was Converse-like, it wasn't. It was just my own prejudice that decided to identify it as a pair of Converse sneakers. But really, signature styles or "Trademarks" of things make us remember which is which or such. For other things such as fabrics used for purses, shoes, or its design, it's easier to identify which brand or what's it made of when you know a material or a brand's signature look.
Who would forget Balenciaga's signature studs and fringes? This style caused commotion to the world's fashion industry as it has brought back the glamour of fringes and the boho look.
How about Chanel's quilted purses and chains for the bag handles? Everytime I see a bag with chain handles, all I can think of is Chanel.
For Alexander Mcqueen, it's the skulls! Definitely it is the skulls!
Missoni's trademark: the colourful chevron-zigzag patterns. When you see these bold and bright zig-zag patterns on collections shown from fashion show catwalks or in just some random stuff such as throw pillow cases or rugs, it's definitely a Missoni or something inspired by it.
Sophisticated bow designs on shoes? It must be a Salvatore Ferragamo!
Burberry's plaid is something that really marks almost all of their products from shirts to bags and even their shoes. The plaid maybe be harmonised by different colours of backgrounds but the essence of Burberry's signature plaid remains.
Jimmy Choo's belt-ish designs made me think that it is the signature look for this specific brand which rocks an edgy and stylish look.
I don't know but everytime I pay a visit to the department stores, all Chloe bags that I see have this hard U-shaped design. It must be Chloe's signature look? Or my eyes just have problems.
And who would not recognise a down-to-earth-ish sling messenger bag with a braided handle named after Alexa Chung? Ofcourse no one (!) would dare coz it's Mulberry's signature look.
These are some of the trademarks that I have eyed-on. How about you guys? Have you experienced thinking that something is a __ because of how it looks? :)